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Keynote Speach - Getting Your Customers to Sing About You
About the Session:
“Getting Your Customers to Sing About You” is an experiential workshop that ignites creativity, which can raise the standards of excellence. Attendees will learn how to create and deliver unique customer experiences 100 percent of the time.
Your core message has to Rock!
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Techniques to convey your core message |
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Everyone has to know how to play their note |
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Delivering Your Own Red Carpet Experience |
Spreading the Seeds of Continuous Growth!
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What’s the Outcome if You Achieve Harmony |
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Finding the Members of Your Band, What are Your Resources |
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Getting Your Strategic Partners to Sing Your Song |
Eliminating Reasons and Capturing Results!
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How Long Will It Take You to Play Your Song |
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Measuring Your Success |
Presented by:
Robert Van Arlen of Robert Van Arlen, LLC
International Speaker, Composer and Author, Robert Van Arlen is an expert in transforming organizational culture through a process he conceived and developed called “Focused Synergy.” Born in Honolulu, Hawaii, the former Fortune 500 executive built his reputation during a 15-year career of changing the culture of his teams from “whiners” to winners.
Robert gained international experience as the leader of the Canadian sales, service and technical support divisions of CCH Limited and its French counterpart, CCH FM.
Today Robert speaks and delivers custom training programs to public audiences and organizations worldwide. He is an expert in bringing new approaches for excellence to the tourism and hospitability industry. Van Arlen has delivered customized programs, CVB’s, MPI chapters and other associations related to the hospitality industry. As a musician and composer, he uniquely harnesses the power of music to help ignite his audiences. In programs that hundreds of attendees have called the most dynamic sessions they have ever experienced, he helps individuals and organizations improve their alignment to vision, values and goals. Through Focused Synergy, he has developed a process for learning that challenges his audiences to think, react and change to achieve the results they desire for themselves, businesses or organizations.

Transforming Bores and Snores into Encores
About the Session:
Meetings aren’t supposed to be for snoozing, so why are so many meetings so darn
boring? The Fun Specialist turns up the volume on content and take-away in her
presentation. With a power packed, action-rich and participatory session, you will learn
how to pique curiosity; discover distinctive ways to inject energy into meetings; explore
ways to stimulate senses to increase learning and outcomes; and boost the attendance rate
with conversation starters and attention holders.
Deliverables Part 1: Creating a buzz
| Build curiosity and pique interest for routine meetings. |
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Invite and attract people to the meeting versus forcing a mandatory meeting. |
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Change the attendee’s expectations of the meeting from negative to neutral or positive before they walk through the door. This will skyrocket the odds of your meeting success. |
Deliverables Part 2: Creating a meeting set-up and ideas during the meeting for
high levels of participation
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Getting seated - learn techniques to get people strategically seated and the heavy impact this has on your meeting. |
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Mixing it up - learn ways to get people interacting with each other outside of the
people they already know, a common request from clients. |
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Creative breaks – learn ideas to re-energize the participants in between the heavy
content presentations of the entire meeting. |
Presented by:
Jolene Jang
Jolene will give you ideas on how to make your meetings stand out. Word of mouth advertising and over 50 television, newspaper and magazines articles assisted her in creating the buzz for her company. This type of creativity has allowed her to create her own niche of bringing fun into the workplace. Recently, she was awarded Asian American Entrepreneur of the Year for her Creative Marketing.
Jolene is in the special events community and a founding member of the Greater Seattle Chapter of International Special Events Society (ISES) and served as the VP of Programs for 3 years. She is also active in the National Speakers Association and a national columnist for the Speakers Magazine focusing oninteractive presentations. For more information go to www.FunSpecialist.com
Her clients include State Farm Insurance, Microsoft, Starbucks, Goldman Sachs and many others. You will walk out of this seminar smiling with your right brain swelling and ideas flowing, ready to implement affordable ideas tomorrow.

Seven Ways Online Registration Cuts Workload
About the Session:
Meeting planners ranked "Workload" as the #1 trend impacting their job and industry in 2006. Discover seven ways in which meeting planners are cutting their workload in half by using online registration. See why online registration is the fastest growing tool in meeting planning today.
Presented by:
Bill Flagg
Bill Flagg is President of www.RegOnline.com <http://www.regonline.com/> the world's most popular online event registration system that makes registration easy for over 25,000 events per year.

Highly Effective Low-Cost Marketing Strategies: How to Market Your Business on a Shoestring Budget
About the Session:
During this information-rich, fun and inspiring presentation, you will discover many innovative marketing strategies that won’t break your bank account. You will be motivated to take prompt action with the proven marketing strategies and secrets to success by this award-winning author.
Learn how to build strong business alliances, get powerful testimonials and repeat referrals. Discover how to create your own special event and promote yourself as the expert. Learn how to get tons of free media exposure without breaking the law and discover the science behind effective self-promotion. In addition, discover how to jumpstart your Internet marketing with easy to implement online marketing strategies.
Deliverables:
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Avoid marketing mistakes and save tons of marketing dollars in the process |
Presented by:
Debbie Allen
Debbie Allen has built and sold numerous companies and currently serves as president of three successful corporations. As an international business speaker, Debbie has presented to thousands of people in 10 countries around the world. Her acute business sense, entrepreneurial spirit, contagious enthusiasm, positive energy and fun sense of humor make her a dynamic presenter.
Debbie has been a member of National Speakers Association since 1995, and has achieved the level of Certified Speaking Professional (CSP) for her professional platform skills, an honor achieved by less than 10% of all professional speakers worldwide.
She is the author of five books on business and personal development including her best sellers, Confessions of a Shameless Self Promoter and Skyrocketing Sales, both published by major publishers.
Debbie is the recipient of the National Chamber of Commerce Blue Chip Enterprise Award for overcoming business obstacles and achieving fast business growth.
She is a frequent guest on dozens of syndicated radio talk shows throughout the US and Canada. Her sales and marketing expertise has been featured in dozens of national and international publications including Entrepreneur, Selling Power, Sales & Marketing Excellence and Franchising Magazine.

Themes and Dreams: Party with a Purpose
About the Session:
In today’s world of doing more with less, we need to get maximum return on investment as we explore ways to party with a purpose! Learn to design for Corporate America through real examples of successful events that were themed for a purpose. After participating in this visual session, you will come away with tips and tricks that you can use to create a strategically themed event.
Deliverables
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Explore how event design and décor can transform different types of venues and unusual locations. |
Presented by:
PJ Hummel
PJ Hummel has been in design for over 30 years in which she has been collecting her ever-growing, prized, prop collection and inventory. She acquired her first business license at the tender age of 19 where she began a career in visual merchandising. In 1995 she discovered the event industry and special events has been her passion ever since. As president and owner of PJ Hummel & Company, Inc., PJ has many different talents – Her vision drives the company’s design and sales.
PJ Hummel & Company has a 90% corporate business client base. Her work with clients focuses on creating a “party with a purpose,” through theme branding and creating ROO (return on objectives).
PJ is very active in the meetings and event industry. She is a founding and current board member of the Greater Seattle Chapter of International Special Events Society (ISES) where she recently received recognition as the “Outstanding Sponsor of the Year.” Her company has received an ISES Emerald City Applause Award for Best Event Décor for 2005 & 2006. She is also a board member of the WA State Chapter of Meeting Planners International (WSCMPI) and has recently received the 2006 Supplier of the Year award, the Shining Star Award, and her Global Certification in Meeting Management (CMM).
As a highly sought after speaker, PJ has spoken internationally, giving seminars on such subjects as: “The Process: Event Design A-Z,” “Themes & Dreams: Party With A Purpose,” ethics, and creative property.
PJ and her company have been featured in numerous industry publications including the Meeting Professional, Special Events Magazine, and Northwest Meetings & Events. She is a recipient of a Gala Award at the ISES Special Event Gala Award competition under the category of Best Theme Décor and has been nominated as a 2006 Business Examiner Woman of Influence.

APEX: Understanding the Benefits of the Accepted Practices Exchange
Presented by:
Lisa Sommer Devlin
Lisa Sommer Devlin has practiced law since 1984, and has concentrated in hospitality law since the early 1990s. She drafts standardized contracts, provides legal training for sales staff and handles convention and meeting related litigation nationwide for major hotel chains, including Hilton and Starwood.
In 2002, Lisa was named one of the 25 most influential people in the meeting industry by Meeting News magazine. In 2006, the magazine gave her the honor again, stating: “More than anyone else, she is the legal voice for the industry.” She is a member of the Legal Advisory Counsel and on the Contracts panel for the APEX Initiative sponsored by the Convention Industry Council, and is on the Board of the Academy of Hospitality Industry Attorneys.
She has published numerous articles on hospitality related topics in a variety of publications, including being the primary drafter of the American Hotel & Lodging Association’s meeting planner brochure, “Meeting in the Middle,” as well as writing a series of articles as a meeting industry “guru” on the industry website, mimegasite.
A sought after public speaker, she has spoken at events sponsored by Meetings Professional International, Professional Convention Management Association, Exhibitor Show, Hotel Sales and Marketing Association International, Society of Government Meeting Planners, Conference Direct, Conferon and others, and served as adjunct faculty for Arizona State University’s Professional Meeting Manager’s Partnership program.

Luxury for Less
Presented by:
Timot McGonagle
Celebrating more than 25 years in business, Timot has applied his creative and business skills in the varied fields of Marketing, Advertising, Retailing, Cosmetics, Fashion and Interior Design. He has art directed music videos and national television commercials.
A former resident of New York City, Timot moved to Nashville, TN where he built one of the top decorative arts firms in the region with commissions all over the United States, England and the Caribbean.
He began working as a volunteer event producer and designer helping to raise millions of dollars for Nashville charities. The success and recognition of this work lead to the creation of a full-service event business that he has been pursuing for the past four years.
With nearly 40 international nominations and 15 awards, Timot has become a major force in the international event scene. He takes great pride in incorporating his diversified creative background into producing and designing beautifully layered and organized events.

RFPs and Site Selection
About the Session:
This course will briefly review RFP design and the best ways to submit it to get quality proposals. The class will mainly focus on how to perform a thorough site inspection, whether in-person, over the phone or via the Internet.
Deliverables
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How to conduct a site-inspection over the phone or via a website |
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Americans with Disabilities Act Issues |
Presented by:
Cathy Clifton & Mary Young
Cathy Clifton: Cathy has been involved in the meetings industry for over 14 years, first as a meeting planner, then Director of Meetings Management at Maricopa Integrated Health System. She earned her CMP in 1996 and was named MPI's Planner of the Year in 1997. Then in 1998, she jumped at the opportunity to start her own meeting and event planning company and has enjoyed tremendous success ever since. C2 & Company Meetings and Events has been consistently named one of the top 20 meeting planning companies by the Phoenix Business Journal and Today's Arizona Women Magazine. Ms. Clifton is also a Faculty Associate at Arizona State University teaching Special Event Management in the Fall Semester.
Ms. Clifton is currently a Past President of the Arizona Sunbelt Chapter of MPI, and has spoken at MPI's WEC and HSMAI Affordable Meeting Conferences. She covers topics such as Contract Negotiations and How to Close the Deal with a Seasoned Meeting Planner, RFP and Site Selection, and Starting Your Own Independent Planning Company.
Mary Young: A veteran of the hospitality industry, Mary has worked in restaurants, hotels & resorts, tourism, professional sports and meeting planning for over 20 years. After graduating with a degree in Hotel & Restaurant Management from the University of Wisconsin-Stout, she began her career as a Corporate Trainee with Hyatt Hotels in Minneapolis. Following a move to Arizona, she worked at the Arizona Biltmore and Arizona State University as the Skybox Liaison for Sun Devil Stadium. She has also worked with the Scottsdale Plaza, Motorola, the State Bar of Arizona and National Speakers Association.
M.Y. Events was established in 1997 and has consistently been named one of the Top Meeting Planners by the Phoenix Business Journal. Ms. Young is a past board member of the Arizona Sunbelt Chapter of MPI. Her additional seminar topics include The Nuts & Bolts of Silent Auctions, Going Independent and Golf as a Fundraiser.

Customer Service: Balancing Customer’s Desires with the Needs of the Business
About the Session:
Had it with all the pious platitudes about customer service? Is the customer always right? How do you keep the good customers, take care of business and get it through to your employees that ‘taking care of people’ is a good idea? Here are seven practical, do-able ideas for creating quality service, quality service employees and…staying the business.
Presented by:
Beth Terry
Since 1989, Certified Speaking Professional, Beth Terry, has spoken to hundreds of thousands of people in 6 countries. She h |